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Resources and articles for startup founders
How to reduce churn and maximize LTV in 2025
Monthly recurring revenue (MRR) is the cornerstone of sustainable growth for SaaS and AI companies, but it doesn’t tell the whole story. Reducing churn—the rate at which customers stop using a product or service—can help increase your customer lifetime value (CLV). If you have an unnecessarily high churn rate, you’re leaving money on the table. Retaining existing customers will always be cheaper than acquiring new ones. Knowing how to maximize LTV is key for achieving profitability at scale.
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How to Use Non Dilutive Financing to Extend Your Startup's Runway
Even the most brilliant startups with the best product-market fit will fail if they run out of runway. With the right financial tools, you can make sure it doesn’t happen to you. Bootstrapping is non-dilutive, but it can limit your velocity—and you may still find yourself in a position where you need additional runway growth capital. Equity financing can provide you with a cash infusion, but if overused, it can leave you without control (and limit the upside on your exit).
Why Capital Stack Literacy is a Superpower for Founders
Too often, SaaS and AI founders focus on the amount raised, rather than the structure behind it. That structure, known as the capital stack, determines who owns what, who gets paid first, and how much control you retain over your company.
The Counter-Intuitive Truth: Why a Well-Timed $250K Can Outperform a $2M Round - Startup Funding Strategy
Optimized Meta Description: Discover the counter-intuitive truth about startup funding: strategic timing and purpose are more critical than the amount. Learn why a well-timed $250K seed round can outperform a large early $2M raise for long-term success and valuation.
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