Blog

Resources and articles for startup founders

August 13, 2025
3
min read

Partner Playbook: How Banking & Finance Platforms Can Support SaaS Capital Needs

Understanding the SaaS finance ecosystem can maximize the benefits to SaaS customers and the financial companies that fuel them.

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All blog articles

August 8, 2025
2 min read

From Burn to Balance: How Smart Founders Manage Cash in Chaotic Markets | ECL

Changing your cash management approach can alleviate pressure and set up your startup to be more agile and take advantage of opportunities when they arise.

August 5, 2025
3 min read

How to Build CFO Muscle Before You Can Afford One | ECL

Your startup will have CFO needs before you have full-time CFO budget. Build the structures and practices that will support financial success as you scale.

July 11, 2025
3 min read

Series A Funding: Metrics, Milestones, and the Story You Need to Tell

Winning over Series A investors starts with knowing what they want to see.

July 8, 2025
2 min read

SaaS Pricing Models: Choosing the Right One for Growth

The right pricing strategy will help you boost sales and lower customer acquisition cost (CAC) to help you reach profitability sooner.

June 26, 2025
4 min read

How to reduce churn and maximize LTV in 2025

Monthly recurring revenue (MRR) is the cornerstone of sustainable growth for SaaS and AI companies, but it doesn’t tell the whole story.

June 24, 2025
3 min read

Understanding CAC: A Practical Guide for SaaS & AI Founders

TL;DR: This guide breaks down CAC calculation, benchmarks, and proven strategies to reduce it—so you can grow smarter, raise confidently, and protect your runway.

June 19, 2025
3 min read

How to Use Non Dilutive Financing to Extend Your Startup's Runway

Even the most brilliant startups with the best product-market fit will fail if they run out of runway. With the right financial tools, you can make sure it doesn’t happen to you. Bootstrapping is non-dilutive, but it can limit your velocity—and you may still find yourself in a position where you need additional runway growth capital. Equity financing can provide you with a cash infusion, but if overused, it can leave you without control (and limit the upside on your exit). 

June 17, 2025
3 min read

Venture Capital vs. Non-Dilutive Financing: Which Is Right for Your SaaS/AI Startup?

Raising capital is one of the most consequential decisions a SaaS or AI founder will make. The source and structure of that capital can shape everything from your hiring plan to your exit path.

June 12, 2025
4 min read

Why Capital Stack Literacy is a Superpower for Founders

Too often, SaaS and AI founders focus on the amount raised, rather than the structure behind it. That structure, known as the capital stack, determines who owns what, who gets paid first, and how much control you retain over your company. 

Hear From Our Successful Business Owners

"Our experience was very easy, no complaints - quick and very good. ECL’s financing is more fair for everyone, you know what your margin and costs are and can put it in a budget - it is more simple than other forms of financing which can be complicated for a small company."
David Anselm
Founder & CEO
"[The ECL team] was accessible and answered all my queries promptly. The process was extremely smooth and efficient. I had the most stress-free and comfortable funding experience. ‍The fact is that their product speaks for itself and is significantly ahead of the competition."
Kalyan Varma
CEO
"What I love about the ECL team is their rapid turnaround. The team was able to assess our case, and give me a decision within a week. And then once they made the decision, we had the money almost overnight."
Deb Noller
CEO
"We have been really happy with the funding ECL has given us. We were able to increase our growth by 150%. As a software startup, this funding was easier to access than a bank loan. This financing has been really the last push that we needed this year, so we are really eager to recommend ECL."
Luis F Sánchez
CEO
"I recommend ECL to our SaaS Founders Community. ECL has competitive rates, simple terms, minimal paperwork and most importantly, a remarkable speed of execution. We got the money in the bank in just a few days and without much effort!! ECL has helped us scale ahead of revenue."
Manik Mehta
Founder & CEO
"Our partnership with ECL has allowed us to fund investments in technology and customer success with tremendous ease and efficiency! ECL is an absolute game changer for non-dilutive funding. Bringing in equity investors early on can deprive you of the silence you need while building your product."
Rena Nigam
Founder & CEO