Casestudies
How Omnify Scaled SaaS Growth and Expanded Upmarket Without Equity Dilution
3 min read
June 25, 2024

How Omnify Scaled SaaS Growth and Expanded Upmarket Without Equity Dilution

Industry
Booking Platform
Stage
Seed
Usecase 
Invest in marketing and growth
ECL Funding Amount 
Product
Global Financing
Location
US & India

TL;DR

SaaS scheduling platform Omnify secured fast, non-dilutive growth financing from Efficient Capital Labs, enabling strategic expansion into mid-market and enterprise segments, funding product shift and marketing initiatives without equity dilution.

Highlights

Efficient Capital Labs financed Omnify through a 2023 strategic shift from selling to SMB to selling to mid-market and enterprise.

With no CFO, Omnify's leadership was able to leverage ECL's speed of funding to receive financing in a few days.

This supported Omnify to finance their strategic product shift.

Learn how Omnify succeeded with ECL financing

Manik Mehta

Founder & CEO at Omnify

About the company

Omnify is a scheduling and booking automation platform. Founded in 2016, and headquartered in Mountain View California, Omnify's SaaS platform helps hundreds of professionals manage their schedules, sell omnichannel, and better engage with their customers.

  • Founded: 2016
  • Headquarters: US
  • Team Size: 18–43

Challenges

ECL Solution

Before Efficient Capital Labs

  • Recotap was growing but facing cash flow constraints due to delayed customer payments.
  • Product rebuild and innovation plans were at risk due to lack of ready capital.
  • Equity fundraising pressure amid scaling operations.

After Efficient Capital Labs

  • Cash flow stabilized through non-dilutive financing, allowing smoother day-to-day operations.
  • The engineering team expanded by 50%, accelerating product development.
  • Maintained ownership and delayed traditional VC fundraising.

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ECL Impact 

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The Invitation

Founders who drive the future, deserve capital that accelerates with them. Let’s make this the most efficient chapter of your story.

Let’s Talk Capital