How Omnify Scaled Upmarket Without Equity Dilution
SaaS scheduling platform Omnify secured fast, non-dilutive growth financing from Efficient Capital Labs, enabling strategic expansion into mid-market and enterprise segments, funding product shift and marketing initiatives without equity dilution.
Highlights
Efficient Capital Labs financed Omnify through a 2023 strategic shift from selling to SMB to selling to mid-market and enterprise.
With no CFO, Omnify's leadership was able to leverage ECL's speed of funding to receive financing in a few days.
This supported Omnify to finance their strategic product shift.
Learn how Omnify succeeded with ECL financing
Founder & CEO at Omnify
About the company
Omnify is a scheduling and booking automation platform. Founded in 2016, and headquartered in Mountain View California, Omnify's SaaS platform helps hundreds of professionals manage their schedules, sell omnichannel, and better engage with their customers.
- Founded: 2016
- Headquarters: US
- Team Size: 18–43
The Invitation
Founders who drive the future, deserve capital that accelerates with them. Let’s make this the most efficient chapter of your story.