How Recotap Accelerated Growth Without Dilution
TL;DR
Recotap, a B2B ABM SaaS company, used non-dilutive financing from Efficient Capital Labs to solve cash-flow constraints caused by delayed receivables, scale its engineering team by 50%, and rebuild its product—all while preserving founder equity and avoiding premature VC dilution. The capital provided immediate operational stability and allowed the company to continue scaling on its own terms.
Highlights
Increased engineering team size by 50%
Operational continuity maintained through improved cash flow.
Recotap preserved strategic control and ownership.
The funding helped us in multiple ways: it immediately resolved our cash flow issues, allowed us to increase our engineering team size by 50% and preserve equity.
Learn how succeeded with ECL financing
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About the company
Recotap is an Account-Based Marketing (ABM) and Ad platform that unites B2B Marketing and Sales teams. Its solution helps businesses target high-value accounts and decision-makers, boosting engagement, creating more opportunities, and accelerating conversions. Based in Bangalore and backed by Axilor Ventures and Techstars, Recotap raised a seed round and was scaling to enhance its customer value. However, as it grew, Recotap required additional funding to support its increased operational demands and product development
- Founded - 2018
- Headquarters - India
- Revenue / ARR (approx) - $4.4M (estimated 2024)
- Funding History (Total Raised) - Approximately $180,000+ in pre-seed rounds
- Team Size ~29 employees (2025)
Challenges
Recotap faced several challenges as it scaled its operations and continued product innovation.
Delayed Customer Receivables
Despite a steady customer base, Recotap faced cash flow pressures due to delayed payments, threatening daily operations and growth.
Funding for Product Rebuild
To stay competitive, Recotap needed capital for a product rebuild without compromising quality or timelines.
Avoiding Equity Dilution
Recotap aimed to retain ownership and control, so it sought non-dilutive funding options over equity fundraising or conventional bank loans.
ECL Solution
Recotap partnered with Efficient Capital Labs (ECL) to meet its operational and product development needs without diluting ownership.
Cash Flow Stabilization: ECL financing helped Recotap manage cash flow by addressing delays in receivables, ensuring continuity.
Support for Product Development and Team Expansion: The funding enabled Recotap to proceed with a product rebuild and grow its engineering team by 50%.
Extended Runway and Ownership Retention: ECL’s support allowed Recotap to delay VC fundraising, keeping its strategic focus and control intact.
Before Efficient Capital Labs
- Recotap was growing but facing cash flow constraints due to delayed customer payments.
- Product rebuild and innovation plans were at risk due to lack of ready capital.
- Equity fundraising pressure amid scaling operations.
After Efficient Capital Labs
- Cash flow stabilized through non-dilutive financing, allowing smoother day-to-day operations.
- The engineering team expanded by 50%, accelerating product development.
- Maintained ownership and delayed traditional VC fundraising.
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ECL Impact
ECL financing empowered Recotap to focus on growth and product innovation while preserving ownership.
Improved Cash Flow and Operational Continuity
The funding stabilized cash flow, enabling Recotap to grow without operational disruptions.
Focused Growth and Ownership Preservation
By postponing equity fundraising, Recotap maintained control over its business trajectory as a bootstrapped company.
Accelerated Product Development
Recotap expanded its engineering team by 50%, accelerating its product rebuild and enhancing its ABM platform.
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The Invitation
Founders who drive the future, deserve capital that accelerates with them. Let’s make this the most efficient chapter of your story.