Blog

Resources and articles for startup founders

June 12, 2025
4
min read

Why Capital Stack Literacy is a Superpower for Founders

Too often, SaaS and AI founders focus on the amount raised, rather than the structure behind it. That structure, known as the capital stack, determines who owns what, who gets paid first, and how much control you retain over your company. 

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All blog articles

November 7, 2023
3 min read

The 5 Best Ways for Founders to Leverage Revenue-Based Financing

Understand the top five use cases where SaaS founders are using revenue-based financing.

November 1, 2023
5 min read

Grow Faster by Thinking Smaller: New Funding Tools for Founders

Learn how new funding tools are shifting the funding paradigm, enabling startups to maximize founding team efficiency and minimize funding constraints.

October 23, 2023
5 min read

Unlocking the US Market: A Guide for Indian SaaS Founders

Navigate the US market with confidence. Learn the top 5 strategies for achieving success in the US as an Indian SaaS founder.

October 11, 2023
5 min read

SaaS Funding in 2023 & Revenue-Based Financing

The SaaS market will be worth $232 B by 2024. Yet startups are facing challenges to raise capital. How can Revenue-Based Finance address this problem?

February 1, 2023
10 min read

The Startup Founder's Guide to Alternative Financing [2025]

Explore innovative funding options in our 2024 startup Founder's Guide to alternative financing. Secure funding for your startup without traditional loans.

Hear from our customers

"Our experience was very easy, no complaints - quick and very good. ECL’s financing is more fair for everyone, you know what your margin and costs are and can put it in a budget - it is more simple than other forms of financing which can be complicated for a small company."
David Anselm
Founder & CEO
"[The ECL team] was accessible and answered all my queries promptly. The process was extremely smooth and efficient. I had the most stress-free and comfortable funding experience. ‍The fact is that their product speaks for itself and is significantly ahead of the competition."
Kalyan Varma
CEO
"What I love about the ECL team is their rapid turnaround. The team was able to assess our case, and give me a decision within a week. And then once they made the decision, we had the money almost overnight."
Deb Noller
CEO
"We have been really happy with the funding ECL has given us. We were able to increase our growth by 150%. As a software startup, this funding was easier to access than a bank loan. This financing has been really the last push that we needed this year, so we are really eager to recommend ECL."
Luis F Sánchez
CEO
"I recommend ECL to our SaaS Founders Community. ECL has competitive rates, simple terms, minimal paperwork and most importantly, a remarkable speed of execution. We got the money in the bank in just a few days and without much effort!! ECL has helped us scale ahead of revenue."
Manik Mehta
Founder & CEO
"Our partnership with ECL has allowed us to fund investments in technology and customer success with tremendous ease and efficiency! ECL is an absolute game changer for non-dilutive funding. Bringing in equity investors early on can deprive you of the silence you need while building your product."
Rena Nigam
Founder & CEO